Receive New or Gently Used Baby Clothes by Primary in Your Subscription Box
Primary is one of the premium organic baby clothing brands that can be included in your subscription box. Receive a variety of sustainable baby clothes with UpChoose’s customizable rental subscription.
Rent curated sets of premium organic baby clothes for a fraction of the price
Step 1 — Design your set
Take the style quiz to pick your size, season, style, and add your preferences. We offer new and preloved options.
Step 2 — Enjoy
Enjoy the softest organic baby clothes while they fit. Never worry about damages, insurance is included.
Step 3 - Swap your set
Swap for the next size up when you need it. Shipping is always free.
Baby Clothes by Primary
Primary was created by Galyn Bernard and Christina Carbonell to create clothing of all colors for all kids, without any labels and unnecessary slogans for true simplicity. Founders Bernard and Carbonell built a company with a mission to offer high-quality, unisex pieces that are always super soft and sustainably made. Primary fans know that their adorable essentials are designed to all pair well together, with options made from GOTS-certified 100% organic cotton. Items are created for anyone of any age, from babies to grown-ups, to be shared, handed down, or reused regardless of gender so they could even be bought from boys or girls and given from sisters to brothers!
Ethically-Sourced Designer Essentials
Primary clothes are loved by parents everywhere because of their high-quality, fun options, that are easy to love. You'll find adorable cotton onesies, classic pants, and cute sleepers in all your favorite colors without any gender labels. The company creates organic cotton baby clothes that are never stiff or ridged–each piece has a good stretch to ensure your little one is comfortable whether they're learning just learning how to crawl or running around the house.
Cotton Onesies, Pants, Sleepers & more
Primary makes simple baby clothes that never follow fashion trends so that parents can easily order what they need when they need it without spending time scrolling endlessly to find items that work for their children. Their collection of clothing items are offered at low prices because they manufacture their own clothing and sell directly to you, exclusively through their website.
Make The Sustainable Choice For Your Family
Whether it's your first order or tenth, you know that when your baby wears Primary clothes you are supporting kids' clothes that are sustainably made. Primary's Sustainability Initiative includes committing to high-quality products that last, committing to sustainable GOTS-certified fabrics, and committing to sustainable packaging.
Long-lasting baby clothes are great for the earth because once they are used by one child, they can be donated or sold to be used by many more.
Environmentally Friendly Clothing Options, Gentle Enough for Baby
Not all fabrics are created equally. Primary has taken a stand against deforestation by refusing to use any non-certified viscose, modal, and rayon materials in their collection. Their basics and essential products like pajamas and leggings are mostly made from 100% cotton fabrics so that babies and toddlers alike can dress in cute clothes offered in a rainbow of color options.